What is the demure décor trend?

The 'demure' TikTok trend came about through light-hearted humour. However, many of us are now seeking out ways to incorporate the demure style into our homes. In this guide, we'll share some of our top interior design tips to help you nail the demure aesthetic.

What does demure mean?

What started as a satirical spin on previous influencer trends such as the 'clean girl aesthetic', the 'demure' TikTok trend quickly took the internet by storm in the summer of 2024. The phrase 'very demure' was coined by online creator Jools Lebron, with her viral video amassing over 30 million views on TikTok. But what does demure actually mean?

Typically, the term 'demure' is associated with modesty, reservedness and politeness. This is usually in the context of the way a person acts or speaks but demure can also be reflected through personal style.

When applied to home décor, demure interiors allude to understated, elegant and quietly luxurious spaces. It's all about creating a room in your home that is presentable while also being mindful of the choices you make when it comes to décor.

Minimalism

Minimalism is a big part of demure décor, so creating an inviting and inspiring atmosphere without overwhelming the space is key.

Stick to a soft colour palette with neutral tones, such as greys, beiges and creams to create a pared-back look. This will work particularly well when painting the walls as it can also make a room, such as a bedroom, feel lighter and brighter.

As the name suggests, less is more when creating a minimalist home. Embrace simplicity and focus on modest pieces of furniture with streamlined, elegant designs to keep the space clean and uncluttered. Customised fitted wardrobes like the ones available at Hammonds are very demure, as they allow you to keep your bedroom tidy and presentable while looking suitably stylish.

Enduring designs

In true demure style, be mindful when choosing furniture and decorative pieces. You'll want to focus on timeless designs that complement each other well and be intentional with your interior decisions rather than making drastic choices.

Consider combining detailed elements such as neutral throws and cushions with minimalist wooden side tables and lamps to strike the perfect balance. If you are keen to find unique items you won't find anywhere else, you could search for vintage or second-hand pieces that feel aligned with what demure stands for.

Subtlety

In its essence, being demure isn't about flaunting or attention-grabbing, so creating a refined atmosphere is more appealing than one that's loud and overbearing. Let your styling do the talking by making a cohesive space that's been well thought through and comes together with a dash of finesse.

It's all in the detail when it comes to demure aesthetics, so be sure to add a few luxurious touches around the room that aren't too overpowering such as a good-quality rug, a tasteful light fitting or a soft, patterned throw. Taking the time to carefully dress a bookcase or coffee table with magazines and fresh flowers is a very simple yet very demure way to keep the room looking its best.

Embrace the demure décor trend in your home with Hammonds

At Hammonds, we're here to help you achieve your interior design dreams with our clever storage solutions. Get in touch with our experts to find out more about the fitted furniture we have available that will help you nail the demure aesthetic in style.

Book a free design visit with one of our experts today and they'll talk you through your options in a personal consultation. You can also request a free brochure to help you get started.